Just about everyone knows several people that are on Facebook. You probably even have an older family member on Facebook as well, like a grandma or grandpa. However, do you think your customers have an account? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
It is crucial that you regularly interact with your followers. If people post things on your page, take note. Successful businesses often get their best ideas from potential customers. Give your fans the attention they deserve because they made you the success that you are.
Make sure that all content you publish online is at least linked to from your Facebook. If your site has a blog, include a summary and post links via Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Use it in this way. Spend time producing quality content and use your page to promote these posts. This will increase your traffic and profit in the long run.
If you want to only target current customers, use “custom audiences”. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
A fan base is something that you will want to expand as much as possible. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. The interest in your products will automatically start to skyrocket once that threshold is reached.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure it’s the kind of attention you want. Only post on another person’s profile page if you’re sharing something valuable. Do not spam other pages.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more work you put into it, the more profits you’ll earn.