Are you looking to compete with your biggest competitors? Are your competitors using Facebook for marketing, and you want to get in the game? Are you motivated to top their campaigns each and every time? This will take some real effort and education, and you can get the latter right here.
Make sure you talk to your fans regularly in order to find out what they want from your business. Take note of things posted on your page. Other businesses that are successful have gained great marketing ideas from their audience. Your current fans are the reason for your success so don’t ignore what they have to say.
The best way to engage your followers is to reply to what they write on your wall or about your company. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). This is particularly important if the comment that has been left for you is negative.
Facebook is a great place to share information. It can be used for so much more than chit chat. Think of it in this manner. Compose actual blog postings and make sure your posts are promoted via other channels as well. It brings plenty of traffic for your business.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Be aware of when it is appropriate to post on other Facebook pages. When you do so, you can get some good attention on your brand. But really consider whether it’s the type of attention that’s best, overall. Make postings on other Facebook pages only if you have worthy content. Avoid spamming because this will just annoy people.
Chose what you share as an update carefully. People don’t want to be flooded with sales jargon or spam. Your content should entertain, educate or offer some help. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
The competition should now be quaking in their boots. Now you can show them how to be successful. Use this advice to be able to reach the masses.