Are you advertising on Facebook? You could be missing lots of potential customers if it isn’t. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading to learn about what the experts are doing on Facebook.
Always post a link to any new content on your site to your Facebook wall. Set up your blog so that new posts are automatically linked on Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. These types of pages certainly do attract more attention.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
The first step to success with Facebook marketing is having a solid base of fans. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that threshold has been reached, your conversion rate is going to start marching.
Sometimes, you need to post stuff about your brand other places besides your own page. This can really help you to gain exposure. You’ll want to make sure that the attention you get is the type that you want. Only make posts on other pages if you have something worth saying. Spamming other peoples sites can have negative consequences on your own site over time.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Regardless of how experienced you are with Facebook, there is always room for improvement. Use the information you’ve learned to assist you.