Facebook marketing is something that quite a few people are interested in due to the popularity of social media websites. If you have thought about it before, it is time to educate yourself on the topic. Keep reading for more information.
It is important that your published online content is linked to your Facebook account. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Add colors, logos, photos and interesting apps. People on Facebook often like these types of pages instead of plain pages.
Facebook Offers lets you provide freebies or host contests easily. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it’s a good offer, it can be promoted to non-fans.
Always answer all the questions and comments sent to you via Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Share links to your site or FAQs page to help answer common questions.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Make sure to build a fan base when marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that number, conversion rates skyrocket.
Consider buying advertisements on Facebook. You ad can be customized to be shown only to certain ages or genders. You can use your own budget, doing as little or as much as you want to do. Additionally, you don’t have to make a commitment that’s long-term. The ad can be stopped at any time.
Clearly, it does not have to be hard to use Facebook for marketing your business. You just have to keep in mind that you’re not going to see success in one or two days. These techniques will improve your success as a business.