Do you have a Facebook business page? If it isn’t, you’re missing out on millions of potential clients. Make sure that you create your page so that you can reach out to these clients. Keep reading if you want advice on how to use Facebook marketing to your advantage.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You should monitor your wall regularly and also any related @ messages. Make sure to respond to both positive and negative feedback.
Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and switch it to Promoted Post via your Wall. If the offer is good enough, promote it to those who aren’t fans, too.
Have you looked into using custom tabs on your Facebook page? Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Carefully choose your updates to create more interest. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Updates ought to be fun, informative and useful. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You should now have all that you need to begin your Facebook marketing campaign. Even if you have had a Facebook page for awhile, there is always room for improvement. The techniques you have just read can help revolutionize your business.