You probably have many relatives on Facebook. Grammy and Mama might be on Facebook, too! Do you think it is likely your customers are on the social media website? Probably so. Keep reading to find out how to market to them.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You need to monitor your wall, and any direct messages you receive. It is important to reply to everyone, even more so if it is a complaint or a question.
When marketing through Facebook, you’ve got to make your page stand out from the competition. You may do this through your choice of page color and the addition of graphics. Pages with images are more attractive to your Facebook fans than just plain text.
Create custom tabs on your business Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For example, a contest can have its own tab so that it stands out.
Offer a reward for someone liking your page. Likes can get your Facebook page a lot of new attention. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. The more benefit they receive, the quicker they will click that button.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. There is no reason for these customers to see the daily happenings at your company. Use targeted ads on Facebook instead.
You want to increase sales through your Facebook marketing efforts. Thus, you should set incremental monetary goals for your company. It is good to garner lots of “likes,” but you also want to convert them to sales. If you are not seeing the type of business you want, you may need to adjust your strategy.
Facebook is a very popular tool you should use to interact with your audience. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. You’ll get more profit if you try harder.