Do you have a Facebook business page? If you do not, you are missing millions of possible customers. If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading to find out how you can develop your Facebook marketing strategy.
Link all of your content to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Your Facebook page needs to be monitored for spam at all times. There are built-in filters that can help you monitor your page. Anyone with administrator privileges to your page has access to these filters.
Do not leave out people that are already fans. People often focus on new customers and tend to forget about the old. If you want your Facebook marketing to pack more power, then make your audience feel respected. This will help them engage themselves in your brand.
Choose your updates very carefully. If you don’t share content that has value, you won’t keep fans very long. They should offer help or be educational or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
Companies that only have rare contact with customers may not need Facebook pages. Irregular customer interaction also means they will be quite uninterested in your postings. Use Facebook advertisements as an alternative in such cases.
If someone posts on your wall, answer them. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You should have what you need to begin, so there’s no excuse for not being on Facebook. There is always room to improve, even if you have some Facebook experience. Put the above tips to use.