Marketers need to understand how the advertising landscape is shifting. Hundreds of millions of people use Facebook, which means you would be remiss in your duties as a marketer if you didn’t take advantage of it. You can easily create a simple but effective marketing campaign on Facebook simply by using the advice provided to you here.
Talk with fans regularly to see what they want. Acknowledge the posts that people make. Many businessmen that are successful have received great marketing ideas that work from the general public. Don’t ignore fans since they happen to be the reason for your success up to now.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Make sure to build a fan base when marketing on Facebook. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. The interest in your products will automatically start to skyrocket once that threshold is reached.
Consider Facebook carefully when choosing a platform for marketing on social media. Some segments of the population actually prefer other sites. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
Speak with your fans so they can be involved with the decisions you need to make as a business. People love feeling important and in-the-know. Involving your community in basic decisions is a great way to get the job done. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Be sure that your Facebook page allows sharing of content. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook depends on people who interact and share with others. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Instead of writing Facebook off as irrelevant, consider what it really can do for you. There are many people on Facebook now, it is not just a place for young people anymore. Apply what you’ve just learned, and enjoy the fruits of your labor.