Facebook offers such a great deal of communications opportunities, including the chance to speak directly to your customer base. There is nothing people like to do more than connect with each other and that is why social media sites grow more popular every day. Use the power of Facebook to target potential customers and promote your business’ products.
A page is great, but a group might be a better idea. Facebook groups are a great way to get people to interact more. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Improve the Facebook marketing interface of your page using custom tabs. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, when you have a contest going on, make a tab for just content info.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your marketing costs and increase the company profits in the long run.
Be aware of when it is appropriate to post on other Facebook pages. Posting on other people’s pages can attract attention towards your page. Just be sure you’re getting positive attention. Only post on other pages whenever can positively contribute in some way. Make sure that you avoid spamming other pages.
In exchange for a “like”, give your visitor a reward. If someone likes your page it will get you a ton of exposure. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Are you prepared to use the advantages of social media to help your business grow? By using Facebook as part of your marketing strategy, you take advantage of the overwhelming popularity of social media. Use what you’ve learned in this article if you wish to reach out to a large group of people.