Do you have a business that’s on Facebook? If not, you’re missing a golden opportunity. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn how to come up with a successful Facebook marketing campaign.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Host a giveaway to generate attention. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce winners on your page and repeat as necessary.
Building a fan base is the first step in marketing through Facebook. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After that, you are sure to see a big jump in conversion rates.
Remember the audience you already have. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a stronger Facebook marketing campaign, your audience should feel respected. This is very rewarding, so don’t neglect your fan base.
Why not buy an advertising space on Facebook? One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can control the budget, and the amount of effort put into it is completely up to you. There isn’t a commitment, either. The ad can be paused, discontinued or deleted at any time.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! No matter how long you’ve been on Facebook, you can always improve. Use the information you’ve learned to assist you.