These days it seems as if everyone has a Facebook page. Maybe your mother and grandmother are too. Are your customers there too? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Offering contests is an effective way to increase your fan base. Offer prizes or discounts to your users when they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.
Improve the Facebook marketing interface of your page using custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. Deals, contests and promotions can be organized with their own tabs.
Build a solid fan base on Facebook to succeed with your marketing. You should always aim at gaining a large following. Your conversion rate will climb quickly after you have gained several thousand fans.
Consider buying some Facebook ads. You are able to customize your ad so that it reaches your target audience. You can use your own budget, doing as little or as much as you want to do. One of the advantages is that a long term commitment is not required. Your ad can be stopped at any time.
Facebook is a wonderful tool to reach the masses for your company. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. With more effort comes more profit.