Are you an online marketing maven? How much online marketing knowledge pertains to Facebook? Have you mastered traditional marketing, but need to learn more about new approaches? Regardless of how much experience you do or do not have, you can use the following tips to help your campaign.
Try to use Facebook ads. While your updates are certainly helpful, they can generally only get you so far. If you really want to reach more people, you will need to buy some Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.
Answer all questions and reply to all comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Additionally, post a link to an article on your site if it can answer their questions.
Learn how to build a fan base. You should have 5,000 fans or more before you really start investing in marketing. The interest in your products will automatically start to skyrocket once that threshold is reached.
Hold a giveaway to entice customers. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.
There are many other avenues to market your product on the web. This network has lots of fans, but certain age categories and other demographics like others better. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Use this advice to improve your marketing campaign today.