Are you making use of Facebook marketing for your business? If it isn’t, you’re missing out on millions of potential clients. If it is, make sure you are doing things right. Keep reading to learn how to build a strong Facebook marketing plan.
Contests are a fantastic way to increase interest in your company. Reward them with prizes and incentives if they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media presents a casual platform, you and your business must always be presented professionally. People will trust and respect your business and what you have to say if you maintain a professional tone.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means checking you wall for questions or comments regularly. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Link all of your published content to your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Do not let SPAM overrun your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Consider Facebook a type of content-sharing venue. It’s for more than sharing photos and playing games. Realize this. Write blog posts and then promote them using your Facebook page. Facebook will bring you a great deal of traffic if you do.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! Regardless of how experienced you are with Facebook, there is always room for improvement. Apply the advice above, as they will make a real difference.