Have you added your business to Facebook yet? If you don’t, then you’re going to miss out on a lot of potential customers. If you are, do you know the best practices for marketing there? The following will help you to hone in on the best strategy for your company.
Reply to people when they post on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Respond to concerns, especially when it is a direct question or product concern.
Consider creating a group instead of a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Building a fan base is the first step in marketing through Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you hit that many people you should see your conversion rates start to rise.
Do not forget your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. Respect and reward your audience as much as you can. This can help your brand earn real engagement, so do not forget about your champions!
Facebook advertisements can help your marketing goals. The ad can be targeted to users of a certain gender or age. You can also make sure you stick to a budget. And best of all, you are not committed long term. You have the ability to stop the ad at your convenience.
One easy way to get people to engage with your campaign is to give something away. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. This doesn’t cost much and has the potential to build a significant following for your brand.
Now you should be ready to get your business onto Facebook. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Even if you’re already using Facebook, you can improve things. Put the above tips to use.