It’s likely that your siblings and cousins are on Facebook. Grammy and Mama might be on Facebook, too! With that said, do you know if your customers are using Facebook? Read the following information to learn how to reach all of them.
You need to have a unique Facebook page if you use it for marketing purposes. This can be done by creating a more colorful page and adding things like lots of photos. Facebook users usually respond better to these pages compared to plain ones.
Think of Facebook as a way to share content. It’s for more than sharing photos and playing games. Treat it that way. Cross promote information between your official website, blog and Facebook. You’ll find that Facebook tends to drive a lot of traffic!
Never ignore comments and questions on your Facebook page. This will show that you are on point and active on your page. Put a link up to your website should you have something on there that is relevant.
Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, you can have a contest tab if you’re running a contest.
Offer an exclusive product to people who “like” your page. Likes are something that can make your Facebook page popular. Think about offering something people are going to be interested in. It could be a sweepstakes of some kind or a free sample. If they want the item you’re giving away, they won’t mind subscribing to your page.
Companies that only have rare contact with customers may not need Facebook pages. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Invest in targeted Facebook ads instead.
A good way to convert visitors to your page into followers is to hide content from non-fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use the information in the following article to create a successful Facebook marketing campaign. You will see a correlation between increased profits and effort put in.