Facebook is all about communication and it is a fabulous way to keep in touch with your business customers. Facebook is growing because people like to communicate with others and stay in the know about daily activities. This can work to your advantage if you use Facebook as a business marketing tool.
Contests are a good way to market and get new followers on Facebook. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Take advantage of Facebook ads and all they have to offer. This adds an extra value to your efforts. When you want reach, Facebook ads are better. They are not expensive, and can make a substantial difference.
Think about making a group rather than a page. Facebook groups are a great way to get people to interact more. You can also use a group and a page to give updates and allow users to share content.
Make your Facebook marketing page more efficient by using the custom tab options. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For example, if you are holding a contest, you can include a tab for the contest information.
One of the best marketing tactics is to hold a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You will have the chance to communicate with a large amount of people.
Use care in selecting your updates. You can very quickly alienate your audience with poor content. They want to read something interesting or that entertains them. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Isn’t it about time you got your business going with the power of social media? Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. Keep the advice shared here in mind to help give your business the boost it needs.