It’s almost certain that you have relatives who use Facebook. You might even find your Grandma or Mom on Facebook also. With that said, do you know if your customers are using Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Talk with your fans often to get their feedback on your products. If people post things on your page, take note. Lots of successful companies have implemented useful marketing strategies from their consumers. Give your fans the attention they deserve because they made you the success that you are.
If you are using Facebook for business, do it professionaly. While social media is known for being more relaxed, your business should always come across in a professional way. This will help to increase the credibility of your page.
An ideal way to encourage fans is to always reply to their wall postings. This means checking you wall for questions or comments regularly. Reply to them, especially if it is someone who needs customer service or has a complaint.
Consider establishing a Facebook group instead of or in addition to your page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can have both a group and a page, the page for updates and the group for interactivity.
Always take the time to answer any questions and address any comments made to you through Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Share links to your business’s site or Facebook page if you have the information they need.
The key to successful marketing with Facebook is having a strong base of fans. Do not invest in promotions until you have a strong base with thousands of followers. After that threshold has been reached, your conversion rate is going to start marching.
More than likely you use Facebook, so you know pretty much what a potential customer will see. These tips and your knowledge can help you build a successful campaign. You will see a correlation between increased profits and effort put in.