Is your company using Facebook? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Be sure that anything that you post online has a link to your Facebook page on it. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Don’t neglect your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. You have to respect your audience if you want to be successful with Facebook marketing. This results in true engagement with your brand, and therefore much attention should be paid to customers.
In return for a “Like”, provide an exclusive reward. Having a lot of likes brings attention to your page. Think about a good reward to offer when someone likes your page. It could also be something like a sweepstakes. If you provide the chance to get something valuable, they will not hesitate to click the button.
Be sure your postings are valuable and relevant. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Steer clear of selling too much, however, or you may tire your followers too quickly.
One way to entice people to follow you is to only show content to those who are following you. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Find your inspiration to get on Facebook to promote your product. You should now have all that you need to begin your Facebook marketing campaign. Even if you’re already using Facebook, you can improve things. Apply the advice above, as they will make a real difference.