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Facebook Marketing 101: Everything You Need To Know

When using Facebook to promote your business, know that it is a form of marketing with no particular rules. Every company has a target audience that has certain likes, dislikes and wants or needs. To tap into this profitable resource, you need an education in this form of marketing, and this article provides it.

TIP! Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide people with prizes and discounts for liking your page.

Consider creating a Facebook group rather than just a page. Facebook groups will encourage potential customers to establish their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Facebook Offers give you a way to promote yourself. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

TIP! Reply to followers when they write something on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.

Treat your old customers well. Many people concentrate on getting new fans but forget the patrons they have already. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Setting monthly goals will help you do this. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.

TIP! Generate a buzz by offering a freebie through Facebook. Get people to join by enticing subscribers with some free items.

Be sure that you’re making posts that have value. Think about how your fans can truly benefit from reading or viewing your posts. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

It is important to get started right away to use the solid tips and advice from the article above. Develop a comprehensive campaign to reach out to your audience and boost your sales. The quicker you begin, the quicker more money will come in.

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