Do you want to get the upper hand over your competitors? Are they using Facebook and you want to do so too? Would you like to have a Facebook campaign that beats them cold? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
One method for generating interest in your business is by having a giveaway. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
You must build a healthy Facebook fan base. You should always aim at gaining a large following. This will allow you to market to a larger audience so that your expenses do not go to waste.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If any of your content is hidden, people will follow you in order to view it. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Only post updates that are pertinent to your area of business. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you need to discuss controversial subjects, save it for your personal page.
Try to put some personality in your brand. You don’t want your brand to be viewed as stale or stuffy. Show some personality, but stay professional.
With all that you’ve discovered, you are better prepared now to compete in the world of Facebook. You’ll find it easy to achieve successes that’ll make them jealous. Spread your new found knowledge with those around you.