Facebook marketing is both simple and far-reaching. Don’t ignore it, use it to your advantage! This article can show you just how much Facebook can be worth for your company.
Depending on your needs, a Facebook group may work better for you than a page. A group creates a community of users all interested in a common topic. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Facebook Offers give you a way to promote yourself. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Make your Facebook marketing page more efficient by using the custom tab options. These allow for increased organization, making your page very user friendly. For example, if you are holding a contest, you can include a tab for the contest information.
Learn how to build a fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Giving stuff away is a very effective marketing strategy. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It will not cost you much money, but the communication opportunity with customers is invaluable.
When a follower asks you a question on your wall or makes a comment, always respond. If people take time to make contact, you should dedicate some of your time to respond. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. Do not overlook the ways it can promote your business, but use it to your advantage. Apply what you’ve learned here, and start using Facebook marketing today.