Are you prepared to go head to head with the competition and beat them? Are they already using Facebook to market their products? Would you be interested in out-marketing them on Facebook? This will take some real effort and education, and you can get the latter right here.
Ask your viewers on a regular basis what they are looking for from you. Acknowledge the posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason for your success, so never make the mistake of ignoring them.
Host a giveaway to get some extra attention for your presence on Facebook. Encourage people to subscribe by giving something away to some of them. Make your winners viewable to maintain the legitimacy of your contest.
All content that you post online should be linked from the Facebook page. If you write a blog, make sure that new posts appear on Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Keep your Facebook page from becoming covered with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Answer any questions and respond to comments on Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to articles if they answer questions posed on your site.
Give your followers something to sign up for. This will allow them to register for contests easily. Also, you can hold contests where you give away free things.
The competition should now be quaking in their boots. You will now be able to show them who is the real leader in Facebook marketing! Use what you have learned here and reach out to your global audience.