There are so many opportunities to communicate on Facebook and communicating with your business’s audience is one of them. Social media websites are great outlets to market a business. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
Consider holding online contests as a means of your Facebook marketing plan. You could throw a photo contest, for instance, with customers using your product in unusual ways. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Do not let spam overtake your page. Sites that are riddled with spam can end up turning potential customers off. Page administrators are able to put keywords in that will be filtered out.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Do not forget your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. You have to respect your audience if you want to be successful with Facebook marketing. This is very rewarding, so don’t neglect your fan base.
Know when you should and shouldn’t post on other walls. You can gain attention from others’ Facebook pages. However, it needs to be the type of attention you need. Post when you want to say something that’s worthwhile. Don’t spam other pages.
Offer an exclusive product to people who “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something that is free and exclusive when they “Like” your page. You can also enter them into a contest if they like your page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Are you prepared to use Facebook to expand your customer base? Most people like using social media, so Facebook is a natural fit for marketing purposes. The information in this article will enable you to effectively reach and grow your target demographic.