Do you want your business to gain exposure among millions of people? Are you aware that Facebook is a great way to accomplish that? Millions of potential clients are on Facebook right now, just waiting to become your customers if you market to them properly.
A page is great, but a group might be a better idea. Groups are like little communities where your fans can interact together. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
A fan base is something that you will want to expand as much as possible. This means that your focus should be on building your follower count until you have around 5,000 people following you. Once you gain a large following, you marketing efforts will become much easier.
You can offer prizes for Facebook “likes”. Likes can get your Facebook page a lot of new attention. Think about giving folks something unique and free if they give your page a “like.” It could be a sweepstakes prize or something offered to everyone. If they want the item you’re giving away, they won’t mind subscribing to your page.
Respond to any comments in your inbox or on your wall. If someone reaches out to you, they deserve to be acknowledged. You would not ignore phone calls, so why would you ignore Facebook posts?
Try to add value and relevancy to each of your Facebook posts. Think about how your fans can truly benefit from reading or viewing your posts. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Give your followers something to sign up for. If you provide an incentive for registering, you are likely to gain more interested followers. You could have a contest, or just give away a freebie.
Facebook is the place to market your company today. There are millions of Facebook users, and they can all see what you’re offering. Incorporating the tips you have learned here into your marketing campaign can really end up paying off. The limits are endless.