Everyone has an opinion on the best way to use Facebook as a marketing tool for your business. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. The following advice will help you become successful.
It is important that your published online content is linked to your Facebook account. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Be sure there is not too much spam on your Facebook page. There are built-in filters that can help you monitor your page. Any approved person can access the page with these tools if they know the password.
Consider Facebook to be a platform in sharing content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Use it in that way for your brand. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook usually drives up a bunch of traffic.
In return for a “Like”, provide an exclusive reward. Likes are something that can make your Facebook page popular. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be a sweepstakes prize or something offered to everyone. If you provide the chance to get something valuable, they will not hesitate to click the button.
When a follower asks you a question on your wall or makes a comment, always respond. If someone takes the time to contact you, it is important that you talk to them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
Use the focus of your business as the basis for creating a group. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. Here, you can inform your customers of any special deals you have going on. Don’t overlook this opportunity to learn more about your customers.
When it comes down to it, most people follow “trends” they hear about regarding Facebook marketing out of sheer laziness. It is fortunate that this article is about solid marketing advice rather than trends. You’ll have a successful Facebook marketing campaign by applying what you’ve learned here.