If you’re serious about Facebook marketing, you need to be on top of the trends. Take advantage of Facebook marketing in this modern age, where most people use it! The information in the following paragraphs will help you craft an outstanding Facebook marketing campaign.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or discounts to your users when they like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours. It is important to reply to everyone, even more so if it is a complaint or a question.
Always post a link to any new content on your site to your Facebook wall. If you write a blog, make sure that new posts appear on Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Consider creating a group instead of a page. Facebook groups are a great way to get people to interact more. You can utilize a group and a page in tandem to keep users interested and interacting.
Carefully chose your updates. You can very quickly alienate your audience with poor content. Make sure your updates are helpful, educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Instead, turn to Facebook targeted ads to reach new customers.
Instead of thinking that Facebook is not for your business, think about the good opportunities that it actually presents to you. Because it can help you get in touch with many different kinds of people, you never know how your business will be affected by the marketing! Use the advice you’ve read here to ensure you get great results.