Success is not a given when using Facebook as a marketing tool. Every single company has its own target audience with specific likes, dislikes, wants and needs. You can tap into the Facebook resource by educating yourself, such as by reading this article.
A fan base is something that you will want to expand as much as possible. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, conversion rates skyrocket.
An effective marketing strategy is to offer a giveaway. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. Don’t give away anything expensive; just make it something that your fans will want.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in targeted Facebook ads instead.
Off a sign up option as a part of your Facebook page to get your audience engaged. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Consider holding a contest or sweepstakes.
Don’t think that Facebook is the only place that people go for social media purposes. Although many people use Facebook, make sure that your target audience uses the site as well. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
You can covert visitors into followers by hiding content from people that aren’t fans. If any of your content is hidden, people will follow you in order to view it. However don’t hide too much, as it will impact your SEO.
With your new base of knowledge, you should now be ready to begin. Use this knowledge to improve your business marketing. The sooner you start getting your campaign planned, the quicker things will take off for you.