Are you as knowledgeable as you could be about the latest marketing techniques? Did you know that Facebook is a great place to do that? Could your old marketing strategies use some updated knowledge? Whether you’re a rookie or an expert, the following advice will help your Facebook marketing campaign.
Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.
Reply to followers when they write something on your wall. You need to monitor your wall, and any direct messages you receive. When it is someone complaining, you must reply immediately.
Try out Facebook ads. Normal posting only adds so much when it comes to promoting services and products. If you really want to reach more people, you will need to buy some Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Build a solid fan base on Facebook to succeed with your marketing. You should have 5,000 fans or more before you really start investing in marketing. After that threshold has been reached, your conversion rate is going to start marching.
Post on other people’s Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. You want this to be positive attention. If you feel like you have worthwhile things to say, you should post on other pages. Don’t ever spam people.
Always answer comments and posts that show up on your Wall. Doing so helps you develop a good reputation. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Ask for fan input. They’ll love to feel so important. There is no greater way to do this than letting your community get involved with the decision making process. For example, as a blogger, you might ask your audience what types of posts they want from you.
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Of course, this only works if these tips are implemented. Planning begins now, so use this advice and do it right.