Many people like Facebook because it’s easy to use and keep in touch with family and friends. Employ the power of Facebook by utilizing the innovative types of marketing strategies it has spawned. These tips will help you take advantage of Facebook’s reach and depth.
Be certain that your online content is linked from the Facebook page of your business. For example, link a summary of your blog onto Facebook if you have one. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Consider Facebook to be a platform in sharing content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it that way. You can even use Facebook to promote your articles or blog posts. You’ll find that Facebook tends to drive a lot of traffic!
Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is good enough, promote it to those who aren’t fans, too.
Custom tabs need to be used when creating a Facebook marketing page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. When you run a contest, put it on its own tab, for instance.
Never neglect your existing base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For a stronger Facebook marketing campaign, your audience should feel respected. Communication leads to a great relationship with your customers.
Be sure that all of your posts have useful information. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t do a hard sell though.
Since so many people are using Facebook, you should be, too. Whether you’re representing a business that’s small or large, Facebook has a lot of benefits. Remember the tips shared here and you can have a successful Facebook marketing campaign.