Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. These ideas may sound tempting, but they are not the best way to create a great marketing strategy. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
Use the custom tabs to maximize your Facebook marketing efficiency. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, use a custom tab for any contests you might run.
Remember the customers you already have. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. Your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.
Giveaways are very helpful in marketing. Have customers like your Facebook page and give them something for it. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
Be careful with your Facebook updates. Subscribers will get bored if your updates contain no value. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Create a special group that is only for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. Inform your subscribers about the new products or discounts you are offering. This is also an excellent way to learn more about your target audience.
Avoid posting updates that are irrelevant to your brand and customers. Make sure you are talking about things that interest your customers. Personal news and interests should be kept for a separate personal Facebook page.
The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. Fortunately, this piece does not discuss trends, but gives real advice that works. Use what you’ve just learned, and watch your business take flight.