You might have heard how crucial Facebook marketing is to boosting your business. If you are unaware of what it means for you, fear not. This article can explain it all so that you can make a successful campaign on Facebook to attract the customers you need.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. When a person likes your page, they can enter a drawing to win a great prize. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Make your posts professional in tone and spirit at all times. You want to ensure that you always keep your page professional because it is a reflection of your business. When you use a professional tone on Facebook, people will trust you and your company.
Be sure to link all content published online back to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Use custom tabs to make your page stand out. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
If you want to only target current customers, use “custom audiences”. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
The first step to success with Facebook marketing is having a solid base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you reach that goal, you get more followers from promotions.
Offer something that is unique when someone “Likes” your Facebook page. Likes are very important to improve the visibility of your company. Send something free to a client if they go to your page and like it. You could give away a free sample or even a chance in a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.
Now that you’ve read this article, hopefully you can see that Facebook marketing is nothing to be scared of. Log onto Facebook to put these tips to work for you. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. So why not begin now!