Do you have a Facebook page for your brand? If you do not, you are missing millions of possible customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading to learn how to build a strong Facebook marketing plan.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always actually send the prize or you’ll ruin your reputation.
Give Facebook ads a try. Posting to your page will only get you so far. Purchasing Facebook ads will help you reach your goals. They are not expensive, and can make a substantial difference.
Does your page stand out from the competition? You can make a colorful or photo-heavy page. These types of pages certainly do attract more attention.
Learn how to build a fan base. Not too much investment should be put into any promotions until you have thousands of fans. After that threshold has been reached, your conversion rate is going to start marching.
You must not forget your current customer base. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Your audience should feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Consider buying advertisements on Facebook. You can customize your ad by having people of a certain age or gender view it. You are also able to keep the ad within a particular budget, spending however much you want. You don’t have to make any commitments long-term, either. You can take the ad off whenever you want to.
In return for a “Like”, provide an exclusive reward. Likes are something that can make your Facebook page popular. Think about something exclusive and free when someone likes your page. It could also be something like a sweepstakes. If they know they can get something they want, they will like it without hesitation.
If you’re not already using Facebook to promote your business, you probably will now. You now have what you need to know to start your Facebook marketing plan today. Even if you have been on Facebook a while, you can always get better. Apply these tips for improved results.