Do you want your business to gain exposure among millions of people? Are you aware that Facebook is a great way to accomplish that? There are many people on Facebook and if you know what to do, they can be your fans.
Reply to people when they post on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is important to reply to everyone, even more so if it is a complaint or a question.
You may wish to create a Facebook group rather than a Facebook page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can utilize a group and a page in tandem to keep users interested and interacting.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is very good you can also promote it to those who are not fans.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
You need a good fan base when you are using Facebook as a marketing strategy. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, your conversion rates will soar.
Choose updates wisely. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates need to be entertaining, helpful, or educational. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
It should be clear by now that Facebook is a powerful marketing tool. So many people use this site and you need to reach them all. This article has given you the advice you need to start using social media to your advantage. There are no limits to what you can achieve by using Facebook marketing.