Most of your family probably has a Facebook page. It’s even more than likely that you’ve got grandparents hanging out there as well. But do your customers have a Facebook page? Probably so. Keep reading to find out how to market to them.
Avoid letting your Facebook page overwhelmed with spam. You can monitor your page with certain tools, even when you are not online. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Facebook is a great content sharing tool. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it as such. Spend time producing quality content and use your page to promote these posts. Facebook will bring you a great deal of traffic if you do.
Promote a contest using Facebook Offers. Create the offer and then make sure to post it on the wall. If it is a really good offer, you can even promote it to non-fans.
If you want to target a custom audience, you can do that. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Don’t forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. If your fans think you respect them, your marketing will be successful. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Try offering exclusives when people “like” your page. Likes are very important to improve the visibility of your company. Giving a gift in return is good marketing. You could give away a free sample or even a chance in a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Answer the different questions that your followers post on Facebook. They’re taking the time to contact you, so the least you can do is reply. You would not ignore phone calls, so why would you ignore Facebook posts?
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Apply the tips you just read and learn more about different Facebook marketing techniques before getting started with your campaign. Put a lot of effort into Facebook if you want to reap the benefits.