Most of your family probably has a Facebook page. Almost all of your loved ones are probably on this website. But are those who buy from you on Facebook? If they are, Facebook marketing may be what you need to take your business to the next level.
Hold Facebook contests. Offer prizes or discounts to your users when they like your page. Just be sure you actually follow through or your business will not be trusted.
Generate a buzz by offering a freebie through Facebook. Offer entries in return for liking your page. Announce winners on your page and repeat as necessary.
You don’t necessarily need a page, a group may be better for you. Groups are like little communities where your fans can interact together. You can use both of these options to keep your customers informed about and involved in your business.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Answer all questions and comments sent to you via Facebook. Thank them for contacting you, and try to give helpful answers to their questions. When you already have an answer available on your website, link to it.
You can improve the value of your Facebook page by changing the tabs to suit your business. This organizes your information and keeps your site professional. For instance, if you have contests, you can create a contest tab with information about them.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your customers often come and go at random and will not be following posts. Use targeted ads on Facebook instead.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The larger the effort you want to put in, the greater the profit you will receive.