Only put up coupons at the end of the week. Putting a quote in your post usually proves engaging for your audience. Facebook is a great place to do just that. Well, the most obvious start is to read the information contained here and then put it to good use.
Reply to followers when they write something on your wall. This means checking you wall for questions or comments regularly. Reply to all your subscribers, particularly those that have questions and/or concerns.
Any content published online should be linked to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. If you have a page on your site that holds the information they need, share the link with them.
Carefully choose your updates to create more interest. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates need to be entertaining, helpful, or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Obviously, you are seeking to obtain more sales by marketing on Facebook. Set monthly sales goals for yourself. Getting people to become a fan is a good thing, but ultimately, you want sales. If you do not get the results you need, your strategy might need some tweaks.
Be sure your posts are valuable. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Steer clear of selling too much, however, or you may tire your followers too quickly.
Having reviewed this information, you should feel more confident about developing a strong Facebook marketing campaign. Remember these tips as you go forward. They can get you started on a successful marketing campaign.