For a lot of folks, Facebook is somewhere to waste their time. If you view Facebook as a marketing asset, though, you can convert it into a valuable tool for growing your business. A ton of people have Facebook and you can attract many new customers if you just know how. This piece is a great way to optimize Facebook for your business purposes.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Always award the prize though; you don’t want to be viewed as dishonest.
Reply to any comments left on your wall. This means you’ve got to monitor your wall regularly. Reply right away, particularly if the posting included a complaint or customer service request.
Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and post links via Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
You need to have a unique Facebook page if you use it for marketing purposes. You can make a colorful or photo-heavy page. These pages are more enticing.
Don’t let spam overrun your page on Facebook. There are built-in filters that can help you monitor your page. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Target advertisements directly to your customers by using the “custom audiences” tool. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Do not forget your existing audience. People often focus on new customers and tend to forget about the old. For powerful Facebook marketing, you need an audience that feels respected. This is very rewarding, so don’t neglect your fan base.
Most people use Facebook to play Farmville or share LOLcats, but that doesn’t mean you can’t use it for something more lucrative. After reading this article, you know that Facebook can be a great tool to use. Use the information you’ve learned here to embark on a successful Facebook marketing adventure!