There is no denying the tremendous popularity of Facebook. There are millions, if not billions, of people using it today. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading to discover how.
Create a Facebook ad. Posting on your page only goes so far. To achieve real results deep into your customer base, Facebook ads may be ideal. They are affordable and effective.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Learn how to build a fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that, you are sure to see a big jump in conversion rates.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Invest your marketing dollars in a targeted Facebook ad instead.
The goal of Facebook marketing is to increase your overall profits. You should set monthly goals to reach in sales. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Your strategy may need adjusted if you do not see the results you hoped for.
Make sure any posts you list have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t make every post an ad, though.
Facebook has enormous potential for reaching new and existing customers and boosting sales. After reading through this piece, you should feel prepared to move forward. Try not to waste additional time, get the computer fired up and start marketing with Facebook now.