Does your business have a Facebook presence? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Answer questions and comments quickly. Begin your answer by thanking them for contacting you; then, provide the information they require. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Create custom tabs on your business Facebook page. The tabs will let you present your information in an organized manner. If you have a current promotion, make a special tab for that.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
You need a good fan base when you are using Facebook as a marketing strategy. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit that number, conversion rates skyrocket.
Be very carefully about the updates you post. If your updates don’t contain any valuable information, your subscribers will lose interest. Educate your customers with enlightening posts. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Hopefully, now you are ready to do more with your business and Facebook. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. No matter how long you’ve been on Facebook, you can always improve. Apply these tips for improved results.