It’s likely that your siblings and cousins are on Facebook. Maybe your parents or grandparents even have a Facebook page. Are your customers there too? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Reward them with prizes and incentives if they like your page. Always actually send the prize or you’ll ruin your reputation.
While you want your personality to show, you must keep things professional when making Facebook posts. Although social media presents a casual platform, you and your business must always be presented professionally. If you stay professional, people will always view you that way.
Link all of your published content to your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Regulate your page for spam. There are built-in filters that can help you monitor your page. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Utilize custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For instance, when you have a contest going on, make a tab for just content info.
You need a good fan base when you are using Facebook as a marketing strategy. Wait on marketing your products until you have a fan base. Once you gain a large following, you marketing efforts will become much easier.
More than likely you use Facebook, so you know pretty much what a potential customer will see. These tips will keep your customers on edge with new product offerings for your company. The more work you put into it, the more profits you’ll earn.