There are many ways your business can use Facebook to connect with its fans. Social media sites are very popular because people love the communication. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide discounts and prizes to those who give your page a “like.” Show proof that you have awarded the prize after the contest ends.
Don’t let your Facebook page become overrun with spam. There are built-in filters that can help you monitor your page. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Have you looked into using custom tabs on your Facebook page? The tabs let you organize your page information to make it easier for customers to navigate. For example, a contest can have its own tab so that it stands out.
In order to make the most of your marketing efforts, build a fan base that is solid. You should have 5,000 fans or more before you really start investing in marketing. When you hit that number, conversion rates skyrocket.
Sometimes, you need to post stuff about your brand other places besides your own page. You can gain lots of attention by doing this. Having said that, it’s crucial that this attention is desirable. Only post on other pages whenever can positively contribute in some way. Avoid spam at all costs.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Irregular customer interaction also means they will be quite uninterested in your postings. Invest in targeted Facebook ads instead.
Respond to everything that is posted on your wall. When someone shows interest in your business, take time out to speak with them, Consider the posts to be like phone calls; answer the questions that are asked of you.
Do you feel like you’re ready to use social media to help your business grow? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. These tips will help you to capitalize on this popularity.