You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Facebook is growing because people like to communicate with others and stay in the know about daily activities. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
Contests are a fantastic way to increase interest in your company. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Link all of your content to your Facebook page. If your site has a blog, include a summary and post links via Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Facebook Offers allows you to promote contests or free giveaways to your customers. Just set the offer and choose to make a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Use custom tabs to make your Facebook page more efficient. The tabs will let you present your information in an organized manner. If you have a current promotion, make a special tab for that.
If you want to target a custom audience, you can do that. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Choose updates carefully. Subscribers will get bored if your updates contain no value. Make sure your updates are helpful, educational or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
Try to add value and relevancy to each of your Facebook posts. Your followers should learn something from what you post or they should be entertained in some way. Don’t be too much of a salesman, however, or people will get tired of your updates.
Are you ready to take advantage of social media and use it to help grow your business? Social media usage is extremely widespread; use Facebook and other tools to help your business grow using this platform. Use these tips to connect with a larger audience.