Are you interested in having your business out there and seen by lots and lots of people? Facebook does just that! There are millions of people registered on the popular social media site, Facebook and they can all be fans of yours if you play your cards right.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to all your subscribers, particularly those that have questions and/or concerns.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Link post summaries of blog entries from your site onto Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. Your administrators can update the filters as new spam is added to your page.
Try making a group as an alternative to creating a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will be better and your campaign will be less expensive as a result.
As this article has shown, your business can greatly benefit from Facebook marketing. So many people use this site and you need to reach them all. Use what you have learned; you will be able to profit, and grow relationships with your customers. The limits are endless.