Are you making use of Facebook marketing for your business? If not, you have no way of reaching out to millions of people who could turn into customers. If it is, make sure you are doing things right. Continue to read to learn about developing your Facebook marketing strategy.
Always reply to comments posted on your wall to give followers a sense of connection with you. This should include monitoring the wall comments as well as @ messages concerning your company. Reply right away, particularly if the posting included a complaint or customer service request.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, if you are holding a contest, you can include a tab for the contest information.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
In return for a “Like”, provide an exclusive reward. Likes can get your Facebook page a lot of new attention. Make it worthwhile to like your page. You could give it out to everyone or just have one winner. They will click very fast if there is something free in return.
When a follower asks you a question on your wall or makes a comment, always respond. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
If your business isn’t on Facebook yet, you should be inspired to change that now. You now have what you need to know to start your Facebook marketing plan today. You can continue to make your marketing strategies better and better. Apply these tips for improved results.