It’s likely that your siblings and cousins are on Facebook. Grammy and Mama might be on Facebook, too! But are your current and potential future customers on Facebook? Probably so. Keep reading to find out how to market to them.
Make sure you talk to your fans regularly in order to find out what they want from your business. Take everything that is posted into consideration. You can gain valuable ideas from these posts. Do not ignore your fans, because you would not be very successful without them.
Hold Facebook contests. Reward them with prizes and incentives if they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Share links to your business’s site or Facebook page if you have the information they need.
A fan base is something that you will want to expand as much as possible. Do not invest in promotions until you have a strong base with thousands of followers. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Select your updates carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. Make sure your updates are fun or helpful. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Companies that only have rare contact with customers may not need Facebook pages. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Use Facebook advertisements as an alternative in such cases.
Always know the reason why you’re using Facebook. Don’t create a Facebook page just because it is the hip thing to do. Do you want to tell your customers something? Is it because they need to communicate with you? Using your Facebook page to market is different from using your page to communicate with customers.
Facebook is a very popular tool you should use to interact with your audience. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The larger the effort you want to put in, the greater the profit you will receive.