It’s almost certain that you have relatives who use Facebook. Chances are your parents or even your grandparents are on Facebook as well. Are your customers there too? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Communicate with your fans on a regular basis so you are aware of what they want. Check out anything posted to your wall. Successful businesses often get their best ideas from potential customers. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Prizes will open the eyes of potential customers out there. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to them, especially if it is someone who needs customer service or has a complaint.
Answer questions and comments quickly. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Target advertisements directly to your customers by using the “custom audiences” tool. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, pay for Facebook ads that target customers for you.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Use common sense and these tips to come up with an amazing Facebook marketing plan. You will get better results when you give more effort.