There is no shortage of Facebook marketing advice. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. This article can help you see what you need to succeed.
You should give a product or service away to get people interested. Encourage your visitors to join your page in order to be eligible for some free products. Announce winners on your page and repeat as necessary.
Facebook lets you share content. Facebook isn’t just about informal chit chat, it’s also a major content format. Use it in that way for your brand. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook usually drives up a bunch of traffic.
Never ignore a message that someone sends you. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Use custom tabs to make your page stand out. These allow for increased organization, making your page very user friendly. For instance, if you have contests, you can create a contest tab with information about them.
If you want to only target current customers, use “custom audiences”. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Hold a giveaway to entice customers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Always respond to people when they make a post to your Facebook wall. When someone shows interest in your business, take time out to speak with them, Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Do not follow the Facebook marketing trends out there. Luckily, you did not find “trend” information in this piece; you found useful marketing tips. If you use the valuable tips you read about here, you will discover your campaign is successful and your profits will increase.