Most people in America have a Facebook page. It’s also something people can use if they want to build a brand. You can pay to do marketing on Facebook, but there are free options also. No matter if you are paying or you are there for free, here are some good tips for you.
Use a contest to build talk about your brand. Encourage people to subscribe by giving something away to some of them. Update your Facebook page with the winners, and repeat this any time you want more fans.
Never let spam overrun your page. Employ filters that can keep tabs on your page even if you’re not logged in. If you have different page administrators, they can help you with this.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. If your offer is really good, you can consider opening it up to non-fans.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Don’t forget about your existing audience. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
This article has hopefully given you some solid information to help you get started with your marketing campaign. Because Facebook is so affordable, it is easy to implement the tips you have learned here. Begin right away, since competitors many not be using Facebook yet. But you never know, perhaps they are reading this article as well so why delay things further?