Sunday is ideal for posting coupons. You have to use a quote if you want to engage people; that’s what common wisdom says. Many falsehoods, like the ones previously listed, are circulating the web, so how do you know how best to handle Facebook marketing? Continue reading and learn how you can make Facebook marketing work for you.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Share your thoughts, particularly if it is a customer service issue.
Always post a link to any new content on your site to your Facebook wall. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will lower your costs and increase profits in the long run.
Consider buying some Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can control the budget, and the amount of effort put into it is completely up to you. And best of all, you are not committed long term. The ad can be stopped at any time.
All posts must have great value. Think about how your fans can truly benefit from reading or viewing your posts. Don’t do a hard sell though.
Encourage your followers to interact with other members. If a conversation begins on a post of yours, let it continue. If you police your page and stop conversations that your followers are enjoying, they may resent you. However, if things become heated or if the conversation is offensive, then you should intervene.
Your website and your Facebook page should mimic one another. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. It helps people relate your brand to your page. If it is different, you may puzzle your customers.
Now that you know the basics of Facebook marketing, it is time to do some research and practice your new skills. The tips here can help. Use the tips to set out strategies that will help you reach success.