Are you wanting to beat your competition by getting more customers than them? Do they use Facebook as a marketing tool and you want in on the fun? Would you like to continuously create campaigns that are better than theirs. You’re going to need to put in some effort and find the right information.
You can quickly expand your viewers on Facebook by holding a competition. Offer users prizes and discounts in exchange for encouraging people to like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Reply to people when they post on your page. Monitor your wall daily and make sure to respond to people within 12 hours. Pay special attention to posts that express a complaint or a request for customer service.
It is important that all online content is linked back to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Does your page stand out from the competition? You may do this through your choice of page color and the addition of graphics. Facebook users usually respond better to these pages compared to plain ones.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
You must know when it’s okay to post on another person’s Facebook page about your business. If you are posting on a page that isn’t your own, it can gain you attention. Remember that the comments you leave on another page should be professional in nature. Make postings on other Facebook pages only if you have worthy content. Avoid spamming at all times.
An effective marketing strategy is to offer a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. This technique will increase your visibility without the necessity of spending much money.
Now that you have all this valuable knowledge at your disposal, there is no real reason why your Facebook campaigns can’t be better than those of your competitors. You can share your success with the world. Use the above advice to reach more customers than ever.